Fable Findings

Fable Findings is my own handmade jewellery business. For this project I decided to create some branding for my business within my own style.

First I started by sketching out ideas. I knew I wanted something quite cute but professional at the same time.

Development

I went onto developing my logos further. Between my two favourite logos I tested many did types of fonts to work out what works best. I wanted something that matched the cute, innocent theme but still went along with the vibe of being professional and business ready.

I then used ProCreate and Photoshop to create some digital examples of what I may want my logo to look like. I came to the conclusion that after some thought I wanted to stick with the idea of a bunny for my main logo. My reasoning for this is that this specific animal I find a lot of comfort in and see it as a cute mascot for my business.

Final Logo

This is what I decided on for my final logo. I really liked how simple but eye-catching it came out and I love the effect of the bunny peaking over the text. I feel the font chosen for ‘Fable Findings’ is both professional looking but does not cross the line of corporate which is what I did not want.

This is my final outcome. I created both a jewellery both and packaging for my business as it will be run mostly as an online business. I rebranded my Instagram with a new logo along with also creating a notebook as in the future I would like to expand my business into apparel and stationary.