Secret Garden

Secret Garden is a small lingerie brand in Manchester. I wanted to create a logo for this brand as I noticed they didn’t really have one. I sketched up a design that I though really matched the nature of the brand and what it’s about.

A sketched up a logo that involved both lingerie and the ‘garden’ aspect of the brand.

I then went on to develop the type I wanted to use for the logo. I wanted the finished logo to give a ‘whimsical’ but also ‘sexy’ feeling to stick to the theme of the brand. I have visited the store myself and it’s definitely the correct vibe to go with.

Development

I went onto develop my logo by experimenting with different types of colour schemes. I still wanted to keep it quite dark in order to keep the ‘sexy’ feeling.

This is the final logo I decided on for the store. I feel it gives that element of whimsical but also professional which shows the maturity with it being a lingerie brand.

I created some business cards to show how the logo could look on something physical that would be given to customers.